When it comes to prospecting, specificity is key. Not every business that matches your target industry will be a good fit. To get the most out of your shopping campaigns, you should be setting filters.
Filters let our crawlers know which businesses to target – and which ones to exclude. To help you get started setting filters, we’ve compiled a step-by-step guide to adjusting filters below.
1. Go to Who’s Shopping > Campaigns
2. Click the blue edit button next to your preferred shopping campaign.
3. Click Next twice to skip to the Filters section.
5. Select states from the dropdown menu. Click Add. If you want to include all states in your campaign, leave this field blank and add “United States” to your Countries Filter.
6. Select your preferred countries from the dropdown menu. Click Add. If you would like your campaign to be global, leave this field blank.
7. Select your preferred industries from the dropdown menu. Click Add. If you would like your campaign to be open to any and all industries, leave this field blank.
8. Select your preferred revenue range from the dropdown menu. Click Add. If you would like your campaign to be open to all revenue ranges, leave this field blank.
9. Select your preferred employee size from the dropdown menu. Click Add. If you would like your campaign to be open to all employee size ranges, leave this field blank.
10. Select industries to exclude from the dropdown menu. Click Add.
11. Enter postal code(s) to narrow your location parameters.
12. Exclude your current customers by entering their domain (example: google.com).
13. Exclude other companies by entering their domain (example: google.com).
14. Click Next.
15. Adjust notification settings and click Finish.
That’s all it takes. In about 24 hours, you’ll start to see new data pop up in your dashboard.
Interested in learning more about filters? Click here.