Merlin Intel integrates with Google Analytics account by sending your call data to goals you have created in Google Analytics.
To activate this integration, navigate to the “Call Tracking” tab within your dashboard. Then select “Integration”.
Here you will enter your Google Analytics Tracking ID “UA-xxxxxxxx”. Then enable your integration and “Save Google Analytics Integration”.
After you activate this integration within Merlin Intel, you will want to create/add “Goals” within Google Analytics. This will allow Merlin Intel to report your call data to Google Analytics.