In addition to tracking email opens, our Email Tracking plugin also detects when your email recipient has visited your website. That’s right, individual level tracking! This can help you determine which leads are engaging and clicking on links within your email. You can use this information to bolster your engagement, improve your conversion rate, and even increase sales. To get started tracking individuals from your email efforts, you need to add your domain to your configuration settings. To do this:
1. Go to Configuration > Domains
2. Click Add New Domain
3. Enter your domain (example: www.google.com).
4. Click Create Domain.
Now that you’ve adjusted your configuration settings, you should be able to track website visits in addition to email opens.