When you launch a Custom Shopping Campaign, you can enter your competitors as a trigger. What does this mean? Every time a business that matches your filters engages with your competitors, our crawlers will take notice.
How do you monitor your competitors?
Go to Who’s Shopping > Leads

The score on the right hand side indicates how many times the lead has engaged with your competitors/keywords. To view a breakdown of their score (including their interactions with your competitors), click on the business name.

Click on intent signals. Their interactions with your competitors will be listed below.
In the future we will be launching a Competitor-focused feature. Stay tuned!