What is Merlin Intel’s Form Capture feature and how will this enhance my Lead Capture process through Merlin Intel?
We all use forms on our website to try to capture who is showing interest in our product or service. These range from your standard contact us forms to a required form for downloading content such as a whitepaper or datasheet. But what happens after the form fill? Many of us store this information in our CRM to create a standard follow-up process but wouldn’t it be great if we could tell when that prospect returned to our site? This is where our new form capture system comes into play.
Merlin Intel can now be integrated with your company’s existing website forms. This new feature allows you to track visitors that come to your site and fill out your lead capture form with the current and detailed data that the form collects. Now when that visitor returns, the Merlin Intel alerts will show the specific and current information that was collected during that form capture. You will also be able to keep using the Merlin Intel tag process to update/change the way that the visitor appears in your Dashboard.
With this new forms capture feature, Merlin Intel is going beyond just identifying companies, or tracking email campaigns, we are also collecting and tracking your form visitor data!
What is great about this feature, is that it was made the Merlin Intel way, simple to set up and install. With just a few easy steps, you will be up and running!